RollersMedia Services
Whether you're starting from scratch or scaling to the next level, our services are built to solve real problems with real systems
— no fluff.
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1. Consultation & Strategy
Every successful project starts with understanding. Our consultation and strategy session is the cornerstone of everything we do — where we uncover the specific problems holding your business back and map out a growth plan based on real data and real-world insight.
This is not a generic discovery call. We dive deep into the six core pillars of growth:
- Lead Generation: How are you getting new customers? Are ads working, or are you relying on referrals?
- Sales Process: What happens after a lead comes in? Do you have scripts, pricing systems, or a follow-up structure?
- Website & Branding: Does your brand look trustworthy? Is your website converting or just existing?
- Content Strategy: Are you showing up online consistently with video, photos, and engaging content?
- Operations & Tech: Are you using a CRM, automations, or relying on memory and missed calls?
- Profitability & Priorities: Are you chasing the right type of clients, or stuck doing low-ticket jobs that don’t scale?
By the end of the session, you’ll have a clear understanding of what’s working, what’s broken, and what to do next.
Ready to get clarity on your business?
Deep‑Dive Audit (What We Analyze)
We review your current stack end-to-end:
ad accounts (Meta/Google/YouTube), website and landing pages, Google Business Profile, funnel flows, CRM pipelines, automations, and analytics (GA4/Tag Manager/Pixel/Conversions API).
You’ll see exactly where leads leak, where to add offers, and which channels deserve budget now.
Inputs we’ll request: access to ad accounts (viewer), website CMS, GHL (or CRM), past 90 days of lead data, top services, target locations, and average job values.
What You Get (Deliverables)
- Growth Scorecard (0–100): Clear rating across the six pillars with priorities.
- Funnel Map: Visual of your current vs. recommended flow — from click to booked job.
- Messaging & Offer Brief: ICP, hooks, headlines, and irresistible offers for your niche.
- Channel Plan & Budget: Where to spend, daily budgets, and expected lead costs.
- Tracking Plan: Exact events, pixels, tags, and conversions to implement.
- Tech Stack Recommendations: CRM snapshot, automations, and integrations.
- Quick Wins List (72‑hour fixes): Fast changes that move the needle immediately.
Optional: we can implement everything for you (Done‑For‑You) or guide you step‑by‑step (Guided DIY).
Projects / Industries We Serve
Automotive
— includes Auto Detailing & Ceramic Coating, Window Tint, PPF, Wraps, Auto Mechanic & Performance, plus RV/Boat/Motorcycle repair.
Construction
dirt work & land clearing, grading & excavation/site prep, retaining walls, drainage solutions, concrete & asphalt, sealcoating/striping, framing, drywall, cabinets, painting, roofing & gutters, landscaping/hardscaping, and remodeling.
2. Website Development
More than just a website.
Your website is your 24/7 salesperson. We design and build fast, mobile‑first sites that rank on Google, showcase your work, and convert visitors into booked jobs. Every build includes SEO best practices, clean UX, and clear calls‑to‑action that drive calls, forms, and bookings.
Core Build
(What’s Included)
- Architecture & UX: Clear site map, intuitive navigation, and focused service pages.
- Mobile‑First Design: Built for speed and clarity on phones where most visitors land.
- Conversion‑Focused Pages: Home, About/Trust, Services (per service), Locations/Service Areas, Gallery/Portfolio, Reviews, FAQs, Contact/Booking.
- Copywriting: Niche‑specific, benefit‑driven copy written to rank and convert.
- Booking & Contact: One‑click call/text buttons, calendar/booking forms, chat widget.
- Trust Signals: Reviews, badges, before/after galleries, guarantees, financing (optional).
- Integrations: Google Business Profile, CRM/GHL forms & pipelines, email/SMS.
SEO Foundation
- Keyword Research: Primary and long‑tail terms per service and location.
- On‑Page SEO: Titles, meta descriptions, headers, internal links, image alt text.
- Local SEO: Location pages, NAP consistency, embedded map, schema for LocalBusiness & Services.
- Technical SEO: Clean semantic markup, XML sitemap, robots.txt, canonical tags.
- Blog Framework: Category structure and interlinking for future content.
— Performance, Tracking & Compliance
- Speed & Core Web Vitals: Asset optimization, lazy loading, CDN, caching.
- Security: SSL, secure hosting, backups, and uptime monitoring.
- Analytics & Tracking: GA4, Tag Manager, conversion events, Meta/Google Ads pixels, UTM standards, and call tracking with dynamic number insertion.
- Accessibility:
- WCAG‑minded patterns and color contrast checks.
— Conversion Boosters (CRO Patterns)
- Above‑the‑fold offer + sticky CTA
- Social proof clusters (reviews, logos, counts)
- Pricing/Packages or "Get a Quote" flow
- Service comparison tables & FAQs
- Exit‑intent and post‑form nurture options
Process & Timeline - How long will my site take?
1. Discovery & Site Map
We clarify goals, audience, and keywords, then map a conversion‑focused site architecture that aligns services, locations, and CTAs.
2. Wireframe & Copy
Low‑fi wireframes define layout and hierarchy while we write SEO‑rich, benefit‑driven copy tuned to your niche and objections.
3. Visual Design
We translate the wireframe into a clean, mobile‑first UI using your brand styles, imagery, and trust signals to boost conversions.
4. Build & Integrations
We develop fast, accessible pages and connect CRM forms, calendars, pixels, GA4/Tag Manager, and email/SMS automations.
5. QA, Speed, Tracking
Cross‑browser/mobile QA with Core Web Vitals tuning, 404/redirect checks, and verified end‑to‑end conversion events.
6. Launch + 30‑Day Optimization
Go live with monitoring and optimization - adjust as needed.
Typical brochure site: 2–4 weeks depending on scope and approvals.
Ready to see examples?
3. Paid Advertising (Meta, Google, YouTube)
The real "secret" to business growth
We build and manage full‑funnel ad systems that turn cold traffic into booked jobs. From high‑intent Google Search to thumb‑stopping Meta and YouTube videos, we plan the offers, write the copy, produce the creatives, and optimize daily so your budget buys real results — not vanity metrics.
Channels & Tactics
- Meta (Facebook & Instagram): Lead Forms and Conversion campaigns with CAPI, geo‑radius targeting, interest/lookalike audiences, retargeting windows (7/14/30‑day), Reels/Stories/Carousel formats, and click‑to‑call CTAs.
- Google Ads: High‑intent Search (exact/phrase match), Performance Max for coverage, call‑only where appropriate, structured ad assets, location extensions, GBP sync, robust negative‑keyword lists, and conversion value rules.
- YouTube: Skippable in‑stream and Shorts placements using custom intent, keyword, and placement targeting; 3‑act video scripts with a hard CTA to book or call.
— Offers & Funnel Design
We engineer the path from ad to action: offer frameworks (new‑customer promos, package bundles, free quotes/estimates), landing pages matched to the ad promise, instant lead delivery to CRM, SMS/email speed‑to‑lead automations, calendar booking, and multi‑step retargeting for non‑converters.
— Creative System
Monthly creative sprints produce UGC‑style videos, before/after clips, short testimonials, graphics, and motion captions. We test hooks, angles, and formats (15s/30s/45s) and refresh winners every 2–4 weeks to prevent ad fatigue.
— Targeting, Tracking & Attribution
Pixels + GA4 + Tag Manager + UTMs + Conversions API are implemented end‑to‑end. We track calls, forms, chats, and bookings with dynamic number insertion and push offline conversions back from the CRM to ad platforms for smarter optimization. Dashboards show CPL (cost per lead), booked‑rate, show‑rate, and CAC.
— Budgets & Forecasts
We recommend starter budgets by market size and service value, then forecast leads and revenue based on historical data and conversion assumptions. Pacing rules protect spend, and scaling rules increase budgets only when CPL and ROI targets are met.
Process & Timeline - How long will it take to set up my ads?
Week 1:
Audit, offers, tracking, and creative brief.
Week 2:
Build campaigns, landing pages, and QA.
Week 3:
Launch + day‑3/day‑7 optimizations (bids, budgets, negatives, creatives).
Week 4:
Scale winners, refresh creatives, expand keywords/audiences, and roll out retargeting sequences.
Compliance & Brand Safety
We follow platform policies, avoid restricted claims, and use brand‑safe placements. All ads are reviewed with you prior to launch.
Want to see how this works in your niche?
4. CRM, Automations & Sales Systems
This is how businesses are converting more leads into paying customers
Turn chaos into a repeatable, trackable sales machine. We implement a GoHighLevel‑powered (or your current CRM) stack that captures every lead, responds instantly, books appointments, requests reviews, and gives you line‑of‑sight on revenue — from first click to paid invoice.
RollersMedia Custom CRM includes
- Account setup, sub‑accounts, user roles, and permissions
- Custom fields, pipelines, deal stages, and tags for clean data
- Calendars (team/round‑robin), availability, buffers, deposits (optional)
- Web chat widget, click‑to‑call, 2‑way SMS/Email, and call recording
- Mobile app configuration for on‑the‑go follow‑up
- Lead Capture & Routing
- High‑converting forms and multi‑step survey funnels
- Instant lead delivery to the right pipeline with smart routing (service, geo, source)
- Speed‑to‑lead SLAs: auto‑reply within 60 seconds via SMS + email
- Missed‑call‑text‑back, voicemail drops (where compliant), and call tracking numbers
— Automations & Nurture
- Day 0–7 follow‑up sequences (SMS + Email) with branching logic
- No‑show/declined card recovery, reschedule flows, and reminder series
- 30/60/90‑day reactivation and win‑back campaigns
- Lead magnet delivery, quote approvals, and post‑service upsell automations
— Pipeline & Sales Playbook
- Deal stages: New Lead → Contacted → Qualified → Quote Sent → Won/Lost
- Task queues, next‑action timers, and SLA alerts
- Saved replies, objection handling, and phone/script frameworks
- Quote templates and productized packages for faster closes
— Reputation & Reviews (Compliant)
- Automated review requests via SMS/Email after service completion
- Google Business Profile & Facebook review sync
- Review response templates and escalation workflows
- No review‑gating — fully compliant with platform policies
— Social Scheduler & Inbox
- Plan posts across Facebook/Instagram/Google Business Profile
- Asset library for photos, reels, and graphics
- Unified inbox for SMS, Email, Facebook/IG DMs, and website chat
— Reporting & Dashboards
- Source → Lead → Booked → Show → Closed tracking with conversion rates
- Revenue by service, pipeline velocity, and rep performance (if applicable)
- Marketing attribution (UTMs, call tracking) and offline conversion pushback to ad platforms
— Integrations & Data Hygiene
- Native integrations + Zapier/Make for accounting, payment, and inventory tools
- GA4/Tag Manager events, Meta/Google Ads conversions, and webhooks
- Duplicate prevention, archival rules, and GDPR/CCPA data retention windows
— Deliverables
- CRM snapshot (pipelines, automations, forms, calendars) installed
- Branded templates: emails, SMS, quotes, proposals, reviews, and social posts
- Tracking map + attribution schema
- Admin guide + training
Process & Timeline -How long does it take to set up this CRM software?
Week 1:
Discovery, pipeline design, calendar + form builds.
Week 2:
Automations, templates, tracking, and test leads.
Week 3:
Team training, go‑live, and first optimizations.
Week 4:
KPI review, sequence tuning, and win‑back campaigns.
Compliance & Brand Safety
- Opt‑in best practices, TCPA‑aware SMS, and clear unsubscribe handling
- Data processing addendum (DPA) on request; least‑privilege access model
- Call recording disclosures and consent banners where required
Want to see how this works in your niche?
5. Content Creation
Stay connected with your audience - Organic social media content.
We create scroll‑stopping content that turns attention into appointments. For local clients, we handle everything end‑to‑end — planning, on‑site filming, editing, and posting. For out‑of‑state clients, we provide the full strategy, guide your filming (or UGC capture), edit your footage, and publish across platforms.
— Local, Start‑to‑Finish Production
- Planning: Content pillars, shot lists, scripts/hooks, and offer alignment.
- On‑Site Filming: 4K video, gimbal/b‑roll, wireless audio for interviews, natural light + portable lighting.
- Asset Capture: Before/after, testimonials, shop tours, process showcases, and short promos.
- Turnaround:
- First edits within 3–5 business days; priority rush available.
— Remote / Out‑of‑State Workflow
- Strategy & Direction: We give you exact prompts, camera angles, and sample clips.
- Capture Kit (optional): Phone rig recommendations for stable video + audio.
- Upload & Edit: Simple cloud upload; we handle editing, captions, music, and branding.
- Publish:
- We schedule and post to your accounts with optimized titles, tags, and descriptions.
— Packages & Posting Cadence
- Starter (8 posts/mo): 4 Reels/Shorts + 4 photo/carousel posts across IG/FB/TikTok/YT Shorts.
- Growth (16 posts/mo): 8 Reels/Shorts + 8 photo/carousel posts; 1 Google Business Profile post/week.
- Domination (30 posts/mo): Daily posting mix; Stories, GBP, and 2 blog repurposes/month.
All packages include captions, hashtags, geotags, and comment prompts; add community management if you want replies handled.
— Editing Pipeline & Creative System
- Hook‑First Scripting to win first‑3‑seconds; on‑screen captions with brand fonts.
- Aspect Ratios: 9:16 (Reels/Shorts/TikTok), 1:1 and 16:9 variants as needed.
- Branding: Intros/outros, lower thirds, logo watermarks, thumbnail/cover designs.
- A/B Testing:
- Hooks, CTAs, and lengths (15s/30s/45s) refreshed every 2–4 weeks.
— Distribution & Scheduling
- Cross‑post to Instagram, Facebook, TikTok, and YouTube Shorts; optional Google Business Profile posts.
- Optimal time scheduling, hashtag sets, location tags, and pinned highlights.
- Integrated with your GHL social scheduler
- (or native platform schedulers).
— UGC & Testimonials
- Capture authentic customer stories and before/after transformations.
- Simple consent/release process; micro‑edits for ads and landing pages.
— Reporting & KPIs
- Weekly metrics: reach, views, engagement rate, saves, profile visits, link clicks.
- Lead outcomes: clicks → forms/calls → booked jobs; insights to refine topics and offers.
Process & Timeline -How long does it take to set up this CRM software?
Week 1:
Strategy, shot list, and brand kit; schedule shoot (local) or send capture guide (remote).
Week 2:
Production (local) or content handoff (remote) + first edits.
Week 3:
Revisions, thumbnails/covers, scheduling.
Week 4:
Post, report, and iterate with new hooks/offers.
— Add‑Ons
- Photo day (product/services), long‑form edits, YouTube long‑form, and blog repurposing
- Ad‑ready variants, influencer/UGC sourcing, and podcast/radio spot edits
Want to see packages and pricing?
5. Do It Yourself Masterclass
The RollersMedia Growth System (Masterclass)
Build the exact system we implement for clients—website, multi-platform ads, CRM + automations, content, and a simple sales playbook—bundled so you can do it yourself instead of paying thousands for us to do it for you. See the full system and deploy it at your pace.
RollersMedia Blog
Our address
1110 East Necessary Road, Rogers AR 72758